COVID-19 – Restarting, Transitioning and Resilience

COVID-19 has significantly disrupted many of the assumptions and tools that business leaders rely on for decision-making, and therefore a solid framework for action and moving forward is essential.

Four key business activities have been identified to help Queensland tourism businesses to prepare for reopening and to be competitive in a primarily domestic market for 2020/21.

The Queensland Government allocated $3,000,000 to fund and deliver this Tourism Industry Business Capability Development program for the tourism industry over three years to June 2021.



Webinars will take place once a week from July 2020 to mid August 2020 and will be available to all operators across the state.


  1. COVID Reopening Preparation:
  • Market, research, and analysis,
  • Understanding the customer,
  • Understanding the market,
  • Leveraging networks

Date: Wednesday 15 July 2020
Time: 3.00pm – 4.00pm
Registration –

  1. Pivoting Product and Innovation
  • Product, experience and/or service redesign, and innovation,
  • Domestic tourism ready,
  • Drive market,
  • Events.

Date: Wednesday 22 July 2020
Time: 3.00pm – 4.00pm 

Registration –


  1. Domestic Trade and Distribution
  • Trade development,
  • Packaging and bundling,
  • Distribution channels,
  • Contracting.

Date: Wednesday 29 July 2020
Time: 3.00pm – 4.00pm 

Registration –


  1. Domestic Marketing 
  • Planning,
  • Business development and promotions
  •  Online engagement
  • Creating content and messaging.

Date: Wednesday 5 August 2020
Time: 3.00pm – 4.00pm 

Registration –




Delivery of the virtual or online coaching is tailored to individual businesses to provide ongoing support and resources and build on information shared in the webinars.
Flexibility enables coaches to provide support in areas that are of greatest need to the operators.

Coaching is available for the four categories outlined below and topics contained in the webinars delivered above:

  1. COVID Reopening Preparation
  2. Pivoting a Product and Innovation
  3. Domestic Trade and Distribution
  4. Domestic Marketing

Four sessions of 60 minute one-one-one online coaching sessions will be available to eligible tourism and hospitality businesses that have participated in or viewed, one or more of the four webinars outlined above.

Registration –