Tourist and service signs safely and efficiently guide road users to land marks and attractions. The purpose of the signs is not for business advertising – it is purely to direct visitors to a location.
Tourist signs have white words and pictures on a brown background and show the location details and information about nearby tourist attractions.
You can apply for a tourist sign permit for your tourist attraction if you meet certain criteria. Visit the Queensland Government Business and Industry portal to apply for a tourist attraction sign.
Tourist sign policy and guideline
The guideline for tourist signs for commercial tourist attractions explains the application and assessment process for the installation of tourist signs on state-controlled roads.
Service signs have white words and pictures on a blue background and show the amenities that are available along the route including accommodation, service centres, community facilities, accredited visitor information centres, roadside stopping places and roadside help phones.
Apply for a service sign permit
You can apply for a service sign permit for your facility if you meet certain requirements and criteria. Get information about how to apply for a service sign.
Service sign guideline and criteria
Download the guideline for service signs on state-controlled roads (PDF, 283 KB) which explains the application and assessment process for the installation of service signs on state-controlled roads.
The Manual of Uniform Traffic Control Devices (MUTCD) (part 6): tourist and service signs specifies requirements for traffic control devices for tourist and service facilities on all Queensland roads, including expressway type roads, and for the marking of tourist drives.