New Air New Zealand campaign entices Kiwis to fly direct to the Sunshine Coast for a warm winter

Visit Sunshine Coast (VSC), Tourism Noosa (TN) and the Sunshine Coast Airport (SCA) are launching an integrated multi-media campaign, in partnership with Air New Zealand, to attract Kiwis across the ‘ditch’ to experience a warmer winter on Queensland’s Sunshine Coast.

The campaign, which is funded by the Sunshine Coast Aviation Partnership (VSC, TN and SCA), will run through to early July when direct flights from Auckland to the Sunshine Coast will commence. The promotion encourages Kiwis to fly direct to the Sunshine Coast to arrive by lunchtime and experience all the region has to offer as they lap up the mid-20C temperatures typical of the region over ‘winter’.

The Air New Zealand campaign highlights the fact that New Zealand travellers can depart Auckland in the morning and be dipping their toes in the famed Sunshine Coast waters by lunchtime. It also showcases the many activities, from dining to adventure, on offer across the region from Caloundra and Mooloolaba to Noosa and the hinterland.

A series of informative blogs have been developed highlighting the diversity of attractions available across the Sunshine Coast region. They cover ‘10 of the Best’ beaches, adventure experiences, food, arts, and festivals, – such as Noosa Alive, Velothon, the Queensland Garden Expo, Gympie Muster, the Noosa International Film Festival, Caloundra Music Festival, the Sunshine Coast Horizon Arts Festival and the Noosa Triathlon – taking place over the next five months.

The campaign is being promoted across various media channels and on Air New Zealand’s website. Visit Sunshine Coast CEO Simon Latchford said that direct flights from Auckland had been a great success for the Sunshine Coast over the past six years, with 65,000 Kiwis visiting the Sunshine Coast in 2017.

“For many New Zealanders, the Sunshine Coast is now a ‘second home’ because our warm climate and laid-back atmosphere makes it a very attractive alternative to their chilly local winters. With our rich calendar of events and our wide range of attractions mean we offer plenty of reasons for Kiwis to return regularly to the Sunshine Coast,” said Mr Latchford. Tourism Noosa CEO Damien Massingham said that New Zealand has long been an important visitor market for Noosa.

“We’re pleased to be a key partner in this campaign with Air New Zealand to further grow the market for the whole Sunshine Coast region. Kiwi’s love Noosa’s friendly villages, from Hastings Street to Noosaville, as well as the many unique experiences on offer, from the Noosa Everglades to absolute beachfront dining on Noosa Main Beach.” Sunshine Coast Airport Acting CEO Ms Kate Garland said, “we welcome our New Zealand cousins to our beautiful part of the world and we are delighted to offer direct flights to and from Auckland”.

Air New Zealand flies direct from Auckland to Sunshine Coast from 6 July to 28 October, 2018.

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