Industry Development Program 2019/20

With a large tourism industry and the predominance of small enterprises on the Sunshine Coast, Visit Sunshine Coast (VSC) understands the need to assist the industry in the development of their individual business.

Industry forecasts indicate by the year 2030 tourism will be the largest global industry, further supporting the need for education and training and to proactively meet the diverse demands of this growth into the future.

VSC offers training workshops and programs, often in conjunction with bodies such as Tourism and Events Queensland (TEQ) and Queensland Tourism Industry COuncil (QTIC). The programs are designed to assist operators in acquiring the skills and knowledge required for businesses to prosper. The workshops are heavily subsidised by VSC and are open for non-members as well.

Industry events and workshops are a benefit of VSC membership allowing our members to gain valuable insights from Visit Sunshine Coast staff, special guest speakers and industry experts

Upcoming Events › Industry Workshops

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List of Events

Introductory Level Trade Mentoring – Sunshine Coast

February 18, 2020 @ 8:00 am - February 21, 2020 @ 5:00 pm

n opportunity will be offered to twenty businesses for an indepth look at what they may need to do to effectively engage with trade. They will walk away with tangible outcomes and opportunities that they can work on. Please note that products participating in this will need to be vetted…

Introduction to Trade Distribution – Sunshine Coast

February 18, 2020 @ 1:00 pm - 5:00 pm

This 1/2 day workshop will focus on the key strategies to implement into your business to engage with Tourism Trade Distribution. The workshop will take you through the over all structure of the tourism industry and then also the tools that you will need to have within your own business…

Instagram for Tourism & Events

February 19, 2020 @ 9:00 am - 1:00 pm

This workshop will cover the following topics: The role of Instagram in your business and destination Maximising the features and functionality How reach and engagement works Creating content that connects with your audience Monitoring and responding Measuring and identifying what works An intro to Instagram Advertising *Please note that should…

Intermediate Trade Mentoring – Sunshine Coast

March 11, 2020 @ 8:00 am - March 13, 2020 @ 5:00 pm

These mentoring sessions are designed to go into greater detail on what businesses need to incorporate into there business for a successful engagement with trade. This will look at specific agents and a sales strategy to engage with them or a specific sales activity. Products in these sessions will be…

Selling Skills Workshop – Sunshine Coast

March 12, 2020 @ 10:00 am - 2:00 pm

This 1/2 day workshop will follow on from introductory trade distribution workshop and develop selling skills within your businesses. You will learn about developing your unique selling point and how to convert a sale, ways to follow up and other essential tools. Participating products will be vetted by Visit Sunshine…

Online Booking & Distribution

March 18, 2020 @ 9:00 am - 1:00 pm

This workshop will cover the following topics: Customers purchase behaviours Fundamentals of creating a distribution strategy Introduction to working with distributors Choosing the best online booking solutions Optimising your website for direct business *Please note that should minimum attendee numbers not be met, event dates maybe subject to change* TOURISM…

Post ATE Sales Engagement – Getting the most out of ATE – Sunshine Coast

June 1, 2020 @ 8:00 am - June 30, 2020 @ 5:00 pm

These mentoring sessions will be designed for those products who have been through the intermediate mentoring sessions and who have attended ATE. In this session businesses will have their follow up evaluated and best outcomes assessed to gain a tangible business result for their product Register: https://www.eventbrite.com.au/e/post-ate-sales-engagement-getting-the-most-out-of-ate-sunshine-coast-tr-tickets-75077967221   TOURISM INDUSTRY…

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External training and education

Many schools offer tourism and hospitality training and education on the Sunshine Coast. Some of these courses can be found at the following institutions:

University of the Sunshine Coast

Sunshine Coast TAFE

Regional schools

General resources

The links below provide relevant resources and up to date information that can be used to assist tourism businesses.

For further information contact

Andrew Fairbairn
Email: [email protected]

Phone: 61 (0) 7 5458 8800