Sunshine Coast Destination Ltd, trading as Visit Sunshine Coast (VSC), is a not-for-profit, membership based, destination marketing organisation whose primary purpose is to promote the region as a leisure and business event destination through global and domestic trade, media and travel industry channels.
As the Regional Tourism Organisation (RTO), VSC is responsible for a geographical area that encompasses the Glass House Mountains in the south, to Rainbow Beach in the north and Hinterland and Mary Valley to the west and includes three council regions – Sunshine Coast, Noosa and Gympie.
Grow the economic value of tourism to the Sunshine Coast region to benefit both the industry and community.
Promote the Sunshine Coast as one of Queensland’s leading leisure and business destination
Sustainable tourism industry
Continue to build a unified and sustainable tourism industry
Strengthen financial position and invest in people, systems and governance to improve performance
What We Do
VSC represents over 600 members from various industry sectors including accommodation, tours and transport, attractions, arts and galleries, events, restaurants, retail, health and wellbeing.
Our industry partnerships leverage activity to deliver a whole-of-region program for our tourism industry and include, but are not limited to Tourism Australia, Tourism and Events Queensland (TEQ) and Sunshine Coast Council.
Each year, Sunshine Coast Council collects a tourism levy from commercial ratepayers. A percentage of this levy is given to VSC to sustain 26,500 direct and indirect jobs on the Sunshine Coast and to support destination marketing, attracting business events and the operation of Visitor Information Centres. Click here for more information about Sunshine Coast Council’s tourism and major events levy.
In addition to the tourism levy, VSC raises funds through membership fees, direct industry contributions and cooperative marketing programs. As the RTO, VSC also receives state funding via the five year Partnership Agreement with (TEQ). This funding is dedicated for destination and business event marketing.