About Visit Sunshine Coast

Visit Sunshine Coast (VSC), is a not-for profit, membership based, destination marketing organisation whose primary purpose is to promote the region as a leisure and business event destination through global and domestic trade, media and travel industry channels.

As the Regional Tourism Organisation (RTO), VSC is responsible for a geographical area that encompasses the Glass House Mountains in the south, to Rainbow Beach in the north, the Hinterland and Mary Valley to the west and includes three council regions – Sunshine Coast, Noosa and Gympie.

Our focus is to effectively manage the visitor economy in the Sunshine Coast to maximise the contribution it makes to tourism industry stakeholders. As a member-based organisation, we are committed to add-value to our members through our membership model.

Vision
Visit Sunshine Coast is leading a sustainable tourism industry that is united by a distinct “For Real” brand.

Mission
VSC will lead the tourism industry in promoting the Sunshine Coast’s “For real” experiences and build a sustainable tourism industry that will maximise the long-term benefits of the visitor economy to the region.

Tourism is a significant driver of the Sunshine Coast economy, contributing to close to $3billion in regional gross product and supporting an estimated 26,000 jobs*.

As a destination we continue to set new records and achieve new milestones, even in the face of the unprecedented challenge of COVID19. This is a testament to the appeal of the destination and continued efforts by industry to provide a world-class visitor Experience.