About Visit Sunshine Coast

Visit Sunshine Coast (VSC), is a not-for-profit, membership based, destination marketing organisation whose primary purpose is to promote the region as a leisure and business event destination through global and domestic trade, media and travel industry channels.

As the Regional Tourism Organisation (RTO), VSC is responsible for a geographical area that encompasses the Glass House Mountains in the south, to Rainbow Beach in the north and Hinterland and Mary Valley to the west and includes three council regions – Sunshine Coast, Noosa and Gympie.


Grow the economic value of tourism to the Sunshine Coast region to benefit both the industry and community.

Destination promotion

Promote the Sunshine Coast as one of Queensland’s leading leisure and business destination

Sustainable tourism industry

Continue to build a unified and sustainable tourism industry

Organisation effectiveness

Strengthen financial position and invest in people, systems and governance to improve performance

What We Do

VSC represents over 600 members from various industry sectors including accommodation, tours and transport, attractions, arts and galleries, events, restaurants, retail, health and wellbeing.

Our industry partnerships leverage activity to deliver a whole-of-region program for our tourism industry and include, but are not limited to Tourism Australia, Tourism and Events Queensland (TEQ)  and Sunshine Coast Council.