Tourism is everyone’s business – be a part of it!

Visit Sunshine Coast (VSC) is your official Regional Tourism Organisation representing the council regions – Sunshine Coast, Noosa and Gympie.

As a not for profit organisation, VSC is the destination marketing organisation representing and providing leadership to more than 500 accommodation businesses, attractions, tour operators, restaurants, cafes, entertainment venues, transport providers and professional support services.

A key focus over the past year has been assisting our members to navigate and recover through COVID-19 and there has never been a more important time to work together. Despite the challenging conditions for travel during 2020, the Sunshine Coast attracted over 3 million domestic overnight visitors with a spend over $2 billion and drew 6.2 million day trip visitors.

Following the launch of a fresh new brand – ‘For real’, our marketing initiatives are aimed to create demand and generate leads to travellers across our key domestic and New Zealand markets. Our campaigns focus on growing visitor yield and improving seasonality, and we continue to support and leverage the region’s vast array of products and experiences to generate returns for our members.

From workshops designed to take your marketing to the next level, resources on using social media to your advantage or support for becoming trade ready; membership opportunities are designed to accelerate your business. VSC membership positions your business to maximise its potential with two additional add-on options to choose from.

We hope you will join as a member in 2021-2022 to take advantage of the opportunities outlined in the Membership Prospectus, and look forward to working closely with you.

Matt Stoeckel – CEO
Visit Sunshine Coast

In partnership with: